Client: Government of the Community of Madrid, Spain.
Project: Advertising campaign to promote the city on social media.
Commission from Madrid's Culture and Tourism Office to create two sets of illustrations for their initiative to boost tourism in the villages with a population of less than 20.000 residents and limited touristic resources; and also to the city landmarks declared World Heritage Sites by UNESCO.
To achieve that I created two illustrated maps that served a starting point in each set, and one full illustration for each particular village or landmark. A total of 18 illustrations were created and published in the social media accounts of the Culture and Tourism Office during the months of July and August 2022.
Illustrated map of Madrid landmarks declared World Heritage Sites by UNESCO
From left to right: Royal Palace of Aranjuez; beech forest of Montejo; and the Royal Monastery of San Lorenzo in El Escorial, as seen from the Abantos Mountain
From left to right: Courtyard of San Ildefonso residence hall, which serves as the rector’s office of the Complutense University of Madrid; and the interior if the Glass Palace at El Retiro Park.
Illustrated map of Madrid historic villages with a population of less than 20k residents.
From left to right: aerial view of the medieval village of Buitrago de Lozoya; and the Plaza Mayor of Chinchón.
From left to right: church of Nuestra Señora de la Asunción in Navalcarnero; the monastery of El Paular in Rascarfría; and the river passing through the village of Patones de Arriba.
From left to right: gothic church of La Magdalena, in Torrelaguna; the so-called "beach of Madrid": the San Juan Reservoir in San Martin de Valdeiglesias; and the medieval castle of Villarejo de Salvanés.
From left to right: Plaza Mayor in Colmenar de Oreja; the castle of Manzanares el Real; and the San Francisco Javier church in Nuevo Baztán.
